最近，三頭六臂交流群里的一位賣家提出了一個(gè)問題：“VAT廣告稅應(yīng)不應(yīng)該交？”這個(gè)問題引起了大家的熱議。許多人都知道在歐洲開店需要繳納VAT，但沒想到自己還在默默地繳納廣告稅。而且，亞馬遜在賣家賬戶的廣告費(fèi)達(dá)到500歐時(shí)，就會(huì)扣除20%的稅！

亞馬遜為了鼓勵(lì)賣家合法經(jīng)營(yíng)，在2018年11月底實(shí)施了廣告征收稅費(fèi)政策。對(duì)于按照正常稅率申報(bào)VAT的賣家，允許申報(bào)抵扣。有賣家表示，自己已經(jīng)通過申報(bào)抵扣廣告費(fèi)拿回了10000多歐，真是讓人羨慕呢！

下面，我們來分享一下這位賣家追回廣告費(fèi)用的方法，大家可以參考下：

### 如何追回歐洲站VAT廣告費(fèi)用

#### 01 準(zhǔn)備工作

在賣家后臺(tái)打開【數(shù)據(jù)報(bào)告】-【稅務(wù)文件庫(kù)】-【瀏覽器ctrl+f搜索“Product Ads VAT Invoice”】。注意對(duì)準(zhǔn)目標(biāo)商城，英國(guó)的就是Amazon.co.uk。點(diǎn)擊查看，并把PDF下載下來。

廣告VAT政策是2018年10月左右出來的，至今過了20多個(gè)月，發(fā)票是一個(gè)月更新一張。要下載二十多張發(fā)票。

發(fā)票下載下來后，里面的內(nèi)容是這樣的：每收500廣告費(fèi)就會(huì)被加收20%稅。紅框框出來的就是，就是這個(gè)稅是可以退回的。每個(gè)月細(xì)水長(zhǎng)流，不管是誰(shuí)，二十多個(gè)月下來肯定是巨款了。

#### 02 開英文case

CASE里能提供的文件數(shù)量只有6個(gè)，所以需要把這幾十張發(fā)票用PDF編輯器合并成一個(gè)PDF文件。Case列表里有VAT稅費(fèi)相關(guān)選項(xiàng)卡，點(diǎn)進(jìn)去再選擇小分類：Request a VAT Refund of Amazon fees，切換英文界面開英文case。

模板如下：

```

VAT ID number：GB444444444

From October 7, 2018 to March 1, 2020, we were not only charged for advertising fees, but also charged an additional 20% VAT. But this VAT cannot be deducted.

And we have learned that the UK Revenue Agency has made it clear that although overseas sellers hold UK VATs, companies that are not UK / EU companies should not charge VATs for service fees from overseas sellers.

Here are the invoice and fees we have calculated for advertising VAT, totaling ￡ 4444.44，These fees should be refunded to us. Please investigate: If you need other information, please reply to us, we will try our best to cooperate with you and provide corresponding information. Thank you very much for your help (We are not good at English, please reply to the email, thank you) （附件添加發(fā)票）

```

#### 03 催促

催促回復(fù)是需要講節(jié)奏的，最初一兩周催一次，后面可以慢慢放緩，但是必須一個(gè)月至少一次。因?yàn)榘l(fā)票一個(gè)月更新一次，需要把新發(fā)票添加上去，并告知更新后應(yīng)該退回的金額。

催促模板不能含糊，也要具體，可以適當(dāng)修改。亞馬遜向來只注重買家利益，絲毫不在乎賣家。所以催促時(shí)候可以盡可能往“影響了買家利益、購(gòu)物體驗(yàn)”等方面寫，盡可能增加成功概率。

模板如下：

```

Hello, It's been a long time since we last submitted relevant information. In 2020 March, we were charged again￡444.44, so the current total fee is ￡ 4444.44, the following attachments are March 2020 invoice and the previous Collection invoices. Now The total VAT for advertising that needs to be refunded is ￡ 4444.44, because we are not an EU / UK entity, and Amazon should not charge VAT for advertising, so these fees should be refunded. Our Business VAT number: GB444444444. Moreover, due to the recent global special situation, and these fees will increase every month, which has a great impact on our company's capital chain, we urgently need this refunded fee To ease our plight. Can you give an approximate time to solve this issue? Thank you very much for your help. 2021-01-01 （附件附上之前的發(fā)票和新的發(fā)票）

```

#### 04 打太極

亞馬遜每周會(huì)固定發(fā)一份郵件來回復(fù)，說什么正在調(diào)查請(qǐng)等待，已提交相關(guān)團(tuán)隊(duì)，一有消息就回復(fù)您等待。這位賣家是從去年3月開的，7月中旬給了退款。這段時(shí)間最重要的是準(zhǔn)備公司章程、受益人與法人的身份證明、戶口證明、水電賬單等等證明賬號(hào)地址的文件。因?yàn)閬嗰R遜會(huì)在你拿到退款之前，它會(huì)隨便找個(gè)理由來審核你的賬戶。這位賣家的情況是：收到退款前幾周，已經(jīng)不再收這個(gè)20%的廣告VAT了，但過了段時(shí)間，就來審核我賬戶了，隨便找了個(gè)