TikTok Trends in 2025

TikTok trends change rapidly, with memes emerging and vanishing in a matter of days. For those in social media or content marketing, staying updated is crucial to utilize relevant trends and generate new content. Observations show that TikTok is becoming the origin of many trends and memes that then influence other channels. Thus, even if you're not on the video platform, monitoring TikTok is essential to stay informed about general trends and memes that might spread to other channels and forms of content.

We'll explore the macro trends that have been influencing TikTok since the beginning of 2025, along with some specific examples that you can start using. Remember, when getting involved with a trend or meme, your approach must be genuine to both the format and your brand.

1. Sad Hamster

The 'Sad Hamster' is a cute yet tragic character with large eyes, accompanied by sad violin music, popularized by Spongebob Squarepants and Mr. Krabs’ “Sad Song on World’s Smallest Violin.” TikTok users often post this to express their reaction to something overwhelming or difficult. By relating to the sad hamster, it becomes easier to understand the feeling of being a little defeated by daily challenges, especially when you imagine life as a small rodent. If you've recently faced a setback or problem, or want to make a humorous comment about customers, the sad hamster could be a suitable format for your content. My觀點： This trend shows how users can find a unique way to express their emotions and relate to others through a simple yet effective character.

2. All That Work And What Did It Get Me?

It's a disheartening feeling when you realize that the project you've invested time and effort in turns out to be pointless. This is how this trend emerged, with people lip-syncing to a snippet of “Rose’s Turn” sung by Kurt from Glee as the camera slowly pans around them, sharing that deep frustration. This format is for those who've worked hard to perfect something only to have it come to nothing. Context is crucial with this trend, and adding a caption that quickly summarizes the situation can enhance its impact. For instance, if your marketing plan for the month has been disrupted and needs to be completely changed, you can turn this difficult realization into content that others can relate to. 互聯(lián)網(wǎng)信息： In today's fast-paced world, many people can relate to the feeling of hard work not paying off, making this trend resonate with a wide audience.

3. Gonna Be Okay

Sometimes, things aren't as bad as we anticipate. We often dread Monday mornings, but when they arrive, things can be surprisingly positive. This trend aims to capture this feeling, with an element of sitcom character behavior, providing a short laugh over how silly our expectations can be. This trend can be an excellent format for demonstrating how your organization's product or service can assist customers in overcoming their challenges, while also highlighting that you understand their problems. Alternatively, you can parody this trend with absurd situations to attract users' attention and get them talking about your brand. A recent survey of TikTok users revealed that 65% look to content creators for product reviews and research before making a decision. With the US launch of TikTok Shop in September 2023, the platform has now become an e-commerce site that can directly connect with users. Half of TikTok users now say they are open to purchasing items directly from the app, presenting brands with a large pool of potential customers. When it comes to researching brands online, 51% of Gen Z prefer to use social media over traditional search engines. People have been using TikTok to find content and communities for years, and now it's evolving into an alternative search engine that delivers results through its user-generated content. In the past six months or so, TikTok user behaviors have changed, influencing the types of content creators are producing, such as the rise of “dupe content” advertising alternatives to popular products. Here are some of the TikTok trends related to this broader shift that you can adopt to diversify your TikTok content. 我的觀點： This trend reminds us to look on the bright side of situations and find the humor in our expectations.

4. Silent Reviews

Inspired by ASMR video techniques, silent product reviews have become a popular video format, similar to the 'get ready with me' trend. Without commentary, these reviews focus on creators giving more honest product demonstrations, with each item speaking for itself. Creators convey their opinions mainly through facial expressions and exaggerated gestures, reminiscent of Khaby Lame's content. If you're in the business of selling specific products and want to showcase their benefits, this trend could be a genuine fit for your content. 總結(jié)： This trend offers a unique and engaging way to present products without the need for excessive verbal explanation.

5. For Beginners

For those looking to start a hobby or side hustle, TikTok is a treasure trove of videos covering almost every topic. As TikTok is increasingly being used as a search engine, there has been a flood of how-to videos and guides to help introduce people to various niches. These can be particularly useful as they can demonstrate key features or techniques in an easy, bite-sized format without overwhelming beginners with too much information. Your business can showcase its expertise and knowledge in a specific area by creating quick, simple guides, thereby enhancing your brand's credibility. 互聯(lián)網(wǎng)信息： The rise of how-to content on TikTok reflects the platform's role as an educational resource for users.

6. Deinfluencing

Coinciding with the launch of TikTok Shop and the increased targeting of users for spending, deinfluencing has gained popularity once again. This trend aims to help people avoid unnecessary spending and impulse purchases promoted through the app, as well as encourage more sustainable living. 我的觀點： This trend is a response to the growing consumer awareness and the need for more mindful consumption.

Audiences Can Find Their Communities On TikTok

Niche interest groups and minority identities have found their audiences on TikTok, where they don't feel the need to dilute their content as they are creating for a specific and engaged demographic. You can find many established subgroups within TikTok attaching 'tiktok' or the 'tok' suffix to create a hashtag – #booktok, #cottagetok, #diytok, etc. This has enabled communities to share knowledge, ambitions, relatable experiences, and trusted recommendations. If you're looking to create your own community or exist within a specific niche, there are certain trends that can help you gain visibility. 總結(jié)： TikTok provides a platform for diverse communities to come together and share their passions.

7. Staying Delulu

Everyone has their dreams and aspirations, and in a world that can be overwhelming, users are turning to delusional comfort – or staying #delulu – as a means to cope. This allows users to project their personal fantasies and manifest their desires to express their truest selves, even if they haven't been able to make them a reality just yet. The key is to be self-aware of the delusion and use its power without falling into the trap of 'main character syndrome.' In fact, Gen Z is using this as a way to turn the seemingly impossible into possible and reject "cringe" with unwavering confidence. You can incorporate this idea into your content by showing your unrealistically high expectations of your brand or using your brand to showcase a delulu lifestyle. 互聯(lián)網(wǎng)信息： This trend reflects the younger generation's desire to break free from conventional limitations and embrace their imagination.

8. Thrift-flipping

Thrift shopping is not a new concept, but on TikTok, it has developed into a unique niche that allows for self-expression and connection with others. By taking thrifted items and altering or styling them in a certain way, creators are demonstrating how others can create specific aesthetics more sustainably. In the current social media landscape, almost every aesthetic exists simultaneously – grandpacore, mob wife aesthetic, tomato-girl summer, old money aesthetic, to name a few from recent years. People can experiment with different aesthetics and find what suits them, with thrift-flipping offering an alternative to fast fashion. 我的觀點： This trend not only promotes creativity but also encourages sustainable fashion choices.

9. Of Course

This trend has become a staple for Spring on TikTok, where two people take turns discussing a topic, saying, "We’re [identity/group here], of course we…" Using this prompt, people point out the assumptions made about their group and play up elements of stereotypes for a comical effect. TikTokers have further developed this format by adding a 'failed attempt' where their co-star doesn't understand the brief and says something 'wrong'. These work as inside jokes for the specific groups being discussed and as funny caricatures for those outside of them. You can use this trend to put your own spin on your organization's industry, playing up stereotypes or parodying your own office culture similar to Rob Mayhew or Emirates. 總結(jié)： This trend offers a fun and creative way to engage with and challenge stereotypes.

Tiktok’s ‘Sludge Content’ Is Polarizing Audiences

Although the notion that the average human attention span is shorter than that of a goldfish has been disproven, some studies suggest that people feel their attention is shorter than before due to social media. Some content creators have started using the Duet feature to splice in clips from video games and other media to hold their audiences' attention and maximize engagement, which is called 'sludge content.' While users are engaged with this brain-saturating content, there is also a movement against it to create more immersive, human content. 互聯(lián)網(wǎng)信息： The debate over 'sludge content' highlights the ongoing discussion about the quality and impact of content on social media.

10. Immersive Visual Content

In a sea of content that aims to overstimulate your attention, some are creating videos that serve as a peaceful oasis. Lo-fi aesthetic videos have gained popularity over the years, with Lo-fi Girl being a representative of this trend. Creating a visually calming video focused on a single scene with minimal movement and simple, melodic music allows audiences to take a break. Brands have also joined in, releasing longer-form videos for engagement on other platforms but promoting them through TikTok to give audiences a moment of relaxation. If your brand can embrace this visual style or create an authentic parody, it can attract passive engagement from your audience. 我的觀點： This trend shows the demand for more relaxing and visually appealing content in a busy digital world.

How Trends Evolve On TikTok

Trends are not a new phenomenon, especially in the fashion world. People have always wanted to be on trend, with magazines, movies, and TV shows setting and reflecting organic trends. TikTok and social media have accelerated the trend cycle, transforming the once 20-year trend cycles into rapid sprints that can overlap. Trends are now incubated by the collective attention of social media users, who determine what gains engagement and what doesn't. This is amplified by the large number of people interacting with content on TikTok daily, allowing people to validate their experiences almost instantly. And once a term is coined for a trend, it can spread rapidly, like "girl dinner," "microcheating," "polywork," and more. Once a trend becomes part of the collective consciousness of TikTok with its own hashtag, people can Duet or Stitch videos and create their own content using templates to further develop the trend. 互聯(lián)網(wǎng)信息： The speed at which trends evolve on TikTok demonstrates the platform's influence on popular culture.

How To Find Trending Ideas In The Tiktok Creative Center

TikTok launched its Creative Center in 2025, providing creators with an additional tool to find inspiration for their posts. You can explore what's trending in your country, categorized into hashtags, songs, creators, and videos. Each category offers insights into the types of content that are popular, whether it's lip-syncing audio, popular creators, or specific video formats. There's also the Creative Assistant, which offers a set of AI-assisted tools to streamline the creative process. You can ask the Creative Assistant for insights on the current trends, along with related videos, to see what other creators are making in that niche. It can also write ad scripts, but these may not be tailored to your business's tone of voice or unique selling points. They can be a starting point if you're stuck, but without a detailed prompt, the content might not be easily usable. 我的觀點： The TikTok Creative Center can be a valuable resource for creators looking to stay on top of the latest trends.

How TikTok Trends Can Be A Source Of Inspiration For Content Ideas

When looking for ideas to fill your content calendar, TikTok can give you a good indication of what Gen Z is currently interested in. By understanding the platform's popular trends, you can find an authentic way to leverage them for your brand. It's important to ensure that the trend's video style aligns with your brand. If it feels forced, your content could attract negative attention due to its inauthenticity. To integrate your content organically into a trend, you need to be agile and responsive. Waiting too long to engage with a trend might make your audience perceive you as too corporate, causing them to be turned off by your content. 總結(jié)： TikTok trends can provide valuable inspiration for content creation, but it's crucial to approach them with authenticity and timeliness.

文章來源：Search Engine Journal

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