Reactive Ad Disapproval (RAD) Top 10 Violations Distribution

Summary of Content Violations (in descending order of occurrence)

1. Advertising Disabled For Page: primarily affecting the ec sector, with occurrences in other industries such as app and gaming.

Suggestion: Please verify if the page is blocked or restricted. If so, please attempt to optimize and appeal for the page. It is also advisable to optimize and adjust other pages under the same entity to prevent future mass rejections.

2. Sexual Content/Adult Content: commonly found in short video apps or reading apps.

Examples: Emoticon apps with dynamic expressions of hugging and kissing; short videos of women扭動臀部 (dancing sexually); photos of women's side profiles; videos of women shaking their breasts; close-up videos of women's buttocks; overly prominent chests in game characters; click on a character's chest to start the game; and content with images of people + beds, etc.

3. Others:

Fake brands (severe violations): frequently counterfeiting luxury brands like LV, CHANEL, Gucci, Fendi;

Popular sports brands such as Adidas, FILA, MLA, Nike;

Electronic brands like AirPods and Beats headphones;

Infringement of copyright:名人肖像 (celebrity images) such as RBG,梵高 (Van Gogh),赫本 (Audrey Hepburn),球隊 (sport teams); etc.

4. Sensational Content: common in gaming.

Examples: using a stick to hit a fish's head; using an axe to cut a dragon's head; gunshots that clearly hit a character's head; using stones to hit a character's head; stabbing with a knife, sword or dagger into the head; a crocodile biting off a pig's head; etc.

5. Nonfunctional Landing Page: common in gaming/app, mostly misjudgments, please appeal immediately.

6. Non-existent Functionality: often found in short video apps or games.

Examples: on reading content, there may be a "read it now" button, but the function doesn't exist; pictures showing "id/password" input boxes, but no actual functionality; etc.

7. Personal health: common in ec sector.

Examples: products for height increase, socks for relieving plantar fasciitis and promoting blood circulation, knee braces for pain relief, adult products for tightening female intimate areas, anti-wrinkle masks for removing blackheads and whitening, makeup to cover wrinkles quickly, etc.

8. Gambling: videos or images showing real-world scenarios of playing cards and winning cash; advertising games as a way to earn real cash or using platforms like Paytm, PayPal, or Amazon as a reward system.

9. Weapons, Ammunition, or Explosives: items like lighters or machines with fire sources may be considered違規(guī).

10. Dating: common in social apps or games.

Examples: advertising claiming to find soulmates through the app but not from the approved dating whitelist; social software with obvious promotion towards females or singles without actually being a dating app; etc. If not related to dating and misjudgment, please appeal immediately.

11. Misleading or False Content: common in ec sector. Please check for誘導行為 (induced behavior),是否和廣告相關一致 (whether it is consistent with the advertisement), and仿牌 or侵權 (fake brands or copyright infringements). If not present, please appeal for rejected ads.

12. Grammar & Profanity: disrespectful language such as "filthy hoe."

13. Tobacco: showing characters smoking in videos or pictures (in reading apps); items with "COCAINE" written on them.

14. Brand reference: screenshots referencing Facebook, Instagram, etc., commonly found in educational clients.

15. Financial products: serious misleading issues such as loan products showing specific loan amounts (only use "from… to/ up to …"), investment products claiming high returns, or loan products displaying records of successful loan amounts from different individuals.

Note: There is a certain rate of misjudgment in rejected ads captured by media. If it is a misjudgment, please appeal immediately and do not shut down or delete the ad directly. Appealing for wrongly rejected ads is the fastest and most effective way to reduce the proportion of違規(guī)廣告 in total account spending. Successful appeals can improve account reputation and have positive effects on optimizing ad scores, reducing the chances of related pages being restricted or blocked, and lowering account suspension rates.

(Source: K哥聊出海) The above content is the author's個人觀點 and does not represent the stance of風口星跨境! If there is any infringement, please contact us.)